News — Lifestyle

Why is our signature look down the torso?

Posted by Crystal Ellison on

Why is our signature look down the torso?

     From the very beginning I knew that’s what it had to be. That’s what I pictured, and it had to be that way. I didn’t care what anyone’s opinion was on it to be honest, not that I didn’t listen to others. I just didn’t move forward with any look that didn’t vibe with what my core lead me to. When I closed my eyes to imagine the possibilities of other placements, I could picture auto technicians that worked metal wearing the shirt. A shirt with a message that was just one word…PUSHMETAL. Something that spoke to them...

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How did I come about creating the brand PUSHMETAL anyway?

Posted by Crystal Ellison on

How did I come about creating the brand PUSHMETAL anyway?

Have you ever had something just keep you up at night? Like a nagging that won’t go away. An idea that keeps swirling in your mind, heart, and guts. Where do you even start? How do you even start to make this idea move? You think to yourself “ahh it will never work anyways so why bother”. Ok but maybe…what if… I was there! We are no different! I mean what the heck did I know about selling Merchandise anyways. All I knew is I had this idea that I couldn’t shake night and day. It would just eat at...

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